ADVERTISEMENT

Definition of Advertisement

      Advertisement text is a text consists of a public announcement commonly found in a newspaper, television, or internet advertising. Sometimes it is about a product, services, or an event for sale.

Function of Advertisement

      Based on the definition of Advertisement as above mentioned so there some function or purpose of Advertisement, they are:

• To urge the listener or reader to buy or use the product or services being advertised.
• To announce about a product, services, or an event to the public.
• To convince of communication about a product, services, or an event so that the user effort to use the product or services.

Generic Structure of Advertisement

1. Purpose: purpose built of the advertisement.
2. Name of product: product names in advertising.
3. User: user of the product.

Kinds of Advertisement

      Based on the media used, there are some kinds of advertisement, they are:

1. Printed Advertisement

Printed advertisement is an advertisement that it is published by using printed media, such as newspaper, magazine or others.

2. Advertorial

      Advertorial is an advertisement formed as news.

3. Display Advertisement

      Display Advertisement is an advertisement in which it is displayed in an image or big letters.

4. Electronic Advertisement

      Electronic Advertisement is an advertisement published using electronic.

Characteristics Features 

Advertisement advertising has the following language characteristics: 

The choice of words used stands out information of importance.
The choice of words used indicates the target.
The choice of words used is interesting, precise, logical, and polite.
The choice of words used has suggestions for the audience.
https://www.ilmubahasainggris.com/advertisement-pengertian-tujuan-jenis-ciri-generic-structure-dan-contohnya-dalam-bahasa-inggris/